BUZZ

A GLOBAL CULINARY ADVENTURE TO SAVE THE HONEY BEES

SERIES SPONSOR BENEFITS PACKAGES

CHEF RICHARD SANDOVAL IS A GLOBAL ICON, 

HIS PASSION & COOKING

RECOGNIZED ACROSS THE WORLD. 


SERIES PARTNERS 

INSPIRE AND SUPPORT THE PROGRAMS

Sponsors receive prominent on-air recognition and access to the program and all assets, including original content created specifically for partners. 


Sponsors are prominently promoted in all aspects of BUZZ - from on-air branding to podcast integration, access to the series personalities and original content creation, our sponsors are the forward face of BUZZ. 


Working with sponsors, the producers create a specific package of benefits that maximizes our partners resources. 


We rely on partners to support the programs and the series messages. 

    *    Sponsorship packages are uniquely tailored to each individual partner

    *    Warner Hanson will work with each sponsor to create a unique and impactful package 

    *    Non profit donation status may apply  

SPONSORSHIP & PARTNERSHIP 

BENEFITS, ASSETS & RECOGNITION

The series includes: 

          — Globally Distributed Broadcast Series

           — Podcast

          — Promotions & Marketing Campaign

          — Integration of Partner Content + Speciality Content for Partners

          — Dedicated YouTube Channel with Sponsor Integration

          — Social Media Campaign & Stories

          — Extensive Website including Travel & Recipe Content

          — Educational Curriculum

          — Events + Screenings, including Restaurant, Festival and other events

Partners will receive the following Benefits:  

          — Prominent On-Air Credit

          — Exclusive Credit and Integration on the Series Website and Social Platforms

          — Content Integration across ALL Platforms

          — Exclusive Content and Assets

          — Social Media Content + Recognition

          — Special Events + Screenings

          — Affiliation With the Series,  its Messages and Personalities



SERIES SPONSORS ARE PROMINENTLY RECOGNIZED 

IN ALL ASPECTS OF THE SERIES

FROM ON-AIR CREDIT TO DEDICATED CONTENT

SPONSORS ARE THE CENTERPIECE TO BUZZ.

WHAT DOES BUZZ OFFER SPONSORS? 

BUZZ provides sponsorship packages at various tiers—from Platinum ($200K) to Contributing ($5K)—each offering a rich array of promotional and branding opportunities across multiple platforms. 


ON-AIR EXPOSURE: Sponsors receive prominent on-air credit in each episode, including video spots, graphics, and voiceover integrations. Platinum, Gold, and Silver tiers include 30-, 15-, or 10-second on-air video messages.


CROSS-PLATFORM INTEGRATION: Sponsors are integrated across podcast, YouTube channel, social media campaigns, website content (travel, recipes, educational material), and special events or screenings.


ORIGINAL & EXCLUSIVE ASSETS: They get private access to behind-the-scenes footage, video excerpts, outtakes, recipes, photography, and more—including custom content made specifically for sponsors.


BRANDING & DIGITAL PRESENCE: Logo, links, and branding appear across the series website, with potential for dedicated pages and interactive content specific to sponsors.


CATEGORY EXCLUSITIVITY: Major sponsors may secure category exclusivity, enhancing differentiation.


NON-PROFIT STATUS: Sponsor donations are made to a non-profit 501(c)3, providing economic incentives. 

ON-AIR PROMOTIONAL SPOTS

All sponsors receive prominent on-air credit in each episode of the series broadcast. 


Sponsors receive two on-air messages in each episode that may include video sponsor spots, graphic or image and voiceover. These spots offer a unique opportunity to reach millions of viewers and to align with the series message and premium audience.


Sponsor credits are embedded in the series in perpetuity. A maximum of two minutes is allotted for each sponsor pod creating an uncluttered environment. Category exclusivity may by possible for major sponsors. 


VIEW SAMPLE SPONSOR

PROMOTIONAL SPOTS

SOCIAL MEDIA + EMAIL + PRESS

An extensive social media and global marketing campaign will accompany the series. 

⁃   Sponsors will be heavily integrated and promoted in the series social media and marketing campaign

⁃   A series of social media films, assets and content will be made available to sponsors

⁃   Additionally, sponsors may be recognized through restaurant and partner promotions affiliated with the series

⁃   Partners will receive content for  integration into their own YouTube, Social Media, Website and other platforms 

AMERICANS KNOW THAT PBS IS IMPORTANT, 

AND THEY KNOW THAT OUR SPONSORS   

DESERVE THEIR ATTENTION.                                                                                          

                             - PAULA KERGER - CEO, PBS

ASSETS + ORIGINAL CONTENT CREATION

Partners will receive full rights and exclusive access to series assets including: Video Excerpts, Outtakes, Behind The Scenes, Recipes and Photography.  Additionally, original content may be created collaboratively for sponsors specific uses. This could include content suitable for marketing, outreach or other endeavors. Special content could be derived from series footage or through special filming opportunities.  


WEBSITE BRANDING + ORIGINAL CONTENT CREATION

Partners will receive full rights and exclusive access to series assets including: Video Excerpts, Outtakes, Recipes and Photography. 


More than any other network, PBS viewers want more information. The series extensive website provides an opportunity for branding as well as content integration pertinent to sponsors. Dedicated content and original film content will showcase sponsors messages. This could include dedicated pages and direct links, content created specifically to highlight sponsors or other means. 

BRANDING: Logo, link and branding will appear prominently on all pages of the series website 


CONTENT:  Special content for the website could be created collaboratively with series partners, showcasing their brand and messaging. The website provides an opportunity to integrate content that showcases topics of importance to partners. Integration of all kinds is possible through the series website and digital platforms. 

ORIGINAL YOUTUBE CONTENT

Recent polls show that nearly 70% of consumers are looking to expand their viewership of YouTube through long form content. The world’s most active viewing platform offers an opportunity for sponsors to showcase their brand as well as their commitment to the series messages, including saving the honey bees. 


BUZZ offers an opportunity for original, dedicated, branded long form content for integration into your Youtube, social media, websites or other platforms. 

CATEGORY EXCLUSITIVITY

Major Sponsors may receive category exclusivity in the desired sector.

SPONSOR BENEFITS PACKAGES WILL BE CREATED TO MEET PARTNER BUDGET & NEEDS.

NON-PROFIT STATUS MAY APPLY TO SPONSORSHIP. 

PODCAST

A podcast series will accompany the series. 

⁃   Sponsors will be heavily integrated and promoted in the podcast

⁃   Branding and content integration in the podcast will feature Sponsors

SPONSOR TIERS

6 EPISODE SERIES

NATIONAL + INTERNATIONAL RELEASE

PODCAST + YOUTUBE CHANNEL + WEBSITE + SOCIAL CAMPAIGN + EVENTS

PLATINUM SPONSOR ~  $200K

  • Two x :30-Second Original On-Air Sponsor Video Messages Appearing Prominently in Each Episode
  • Production Services to Produce the :30 Second On-Air Spots
  • Exclusive Access to All Extended Series Content & Assets 
  • Full use of the name and affiliation with the Series, its messages
  • Creation of Original Content from the Series Specifically for Sponsor Integration

    ~ Branded Social Media Assets

    ~ Branded Digital Assets Suite including web-extras, outtakes, promo’s, and branded content

    ~ Additional Digital and Branded Assets as Desired, Created Specifically to Meet Sponsor Needs 

  • Top Tiered Branded Sponsorship in the Podcast, including content integration
  • Dedicated Website Content including Dedicated Pages, Links, Branding
  • Branded Original long format content for integration in your YouTube, website, social or other platforms.  
  • Prominent Branding at all Screenings, Events or Affiliated Appearances
  • Integration with the Series Content, Themes and Storylines
  • Category Exclusitivity, if desired
  • Exclusive Access to Chef Sandoval and/or Series Participants for Screenings, Events, etc.

GOLD SPONSOR ~  $150K

  • Two x :15-Second Original On-Air Sponsor Video Messages Appearing Prominently in Each Episode
  • Production Services to Produce the :15 Second On-Air Spots
  • Exclusive Access to All Extended Series Content & Assets 
  • Full use of the name and affiliation with the Series, its messages and PBS 
  • Creation of Original Content from the Series Specifically for Sponsor Integration

    ~ Branded Digital Assets including web-extras, outtakes, promo’s, and branded content

     ~ Additional Digital and Branded Assets as Desired, Created Specifically for Sponsors  

  • Branded Sponsorship on the Podcast, including content integration
  • Branded Website Content including Links and dedicated page(s)
  • Branded Original long format content for integration in your YouTube, website, social or other platforms.  
  • Prominent Branding at all Screenings, Events or Affiliated Appearances
  • Integration with the Series Content, Themes and Storylines
  • Limited Access to Chef Sandoval and/or Series Participants for Screenings, Events, etc. 

SILVER SPONSOR ~  $100k

  • Two x :10-Second Original On-Air Sponsor Video Messages Appearing Prominently in Each Episode
  • Production Services to Produce the :10 Second On-Air Spots
  • Exclusive Access to All Extended Series Content & Assets 
  • Full use of the name and affiliation with the Series, its messages and PBS 
  • Creation of Original Content from the Series Specifically for Sponsor Integration

     ~ Branded Social Media Assets

     ~ Branded Digital Assets Suite including web-extras, promo’s, and branded content

     ~ Additional Digital/Branded Assets as Desired, Created Specifically forSponsors  

  • Branded Sponsorship on the Podcast
  • Branded Website Content including Links
  • Branded original content for integration in your YouTube, website, social or other platforms.  
  • Tiered Branding at all Screenings, Events or Affiliated Appearances
  • Integration with the Series Content, Themes and Storylines
  • Access to some Series Participants and Personalities for Screenings, Events, etc. 

BRONZE SPONSOR ~ From $50K

  • Two Text/Logo On-Air Graphic Sponsor Messages with Voiceover Appearing Prominently in Each Episode
  • Limited Production Services to Produce Graphic Spots and Voiceover
  • Access to key Series Content & Assets 
  • Creation of some Original Content from the Series Specifically for Sponsor Integration
  • Full use of the name and affiliation with the Series, its messages
  • Branded Sponsorship on the Podcast 
  • Branding on the Series Website  including Links
  • Branded  content for integration in your YouTube, website, social or other platforms.  
  • Integration with the Series Content, Themes and Storylines

CONTRIBUTING SPONSOR ~ From $5K

  • Special Thanks in the Series Credits
  • Full use of the name and affiliation with the Series, its messages and PBS 
  • Mention on the Series Website
  • Integrated Credit on the Podcast
  • Integration with the Series Social Media and other elements
  • Integration with the Series Content, Themes and Storylines
  • Access to limited Content and Assets from the Series

IN-KIND DONATIONS WILL RECEIVE SPONSOR BENEFITS TO REFLECT  CONTRIBUTIONS

Travel, lodging, location assistance, product integration, marketing resources, etc. 

SPONSOR BENEFITS PACKAGES WILL BE CREATED TO MEET PARTNER BUDGET & NEEDS.

NON-PROFIT STATUS MAY APPLY. 

FOR SPONSORSHIP INFORMATION, CONTACT: 

HEIDI HANSON - Executive Producer

HEIDI@WARNERHANSON.COM

202.255.9093

warnerhanson.com